We’ve gone back to nature’s drawing board, embracing botanically-rich color care that is safe, ethical, and beautiful. Beyond clean beauty, a new level of conscious color care is redefining what it means to be “beautiful”.

"Shibui is built upon 7 elements. These are uncompromising rules that hold us accountable to you and the products we make. They are everydayness, implicity, modesty, simplicity, imperfection, sincerity, and naturalness."

Shibui believes in simple & clean color care. Color care that is devoted to exceptional natural ingredients that promise the best for your hair and our planet. Building better beauty with ethics is part of every Shibui formulation.

With a “beyond clean beauty” mindset we designed conscious color care that not only creates healthier hair for rich & lasting hues but also peace in knowing your beauty choices aren’t just skin deep.